SPORTSwear · DTC
Seven years of paid media for Umbro UK. An 882% return on ad spend in 2025 alone.
We've run paid media for Umbro UK since 2019. In 2025, our paid media across Meta and Google delivered a blended 882% return on ad spend, including a 1,550% return across Black Friday and Christmas.
Umbro UK manages one of the most recognisable trademarks in British football. The marketing team needs partners who can move fast on creative, deliver to brand without supervision, and report cleanly to senior leadership. Paid media has to land like the brand: confident, modern, rooted in the heritage.
PROJECT BRIEF
Client
UMBRO
Sector
SPORTSwear · Heritage
Year
2025
Services
Strategy & Ops, Paid Media
Scope
PAID MEDIA MANAGEMENT
01
+164%
June revenue vs 2024
02
+86%
June conversions vs 2024
03
25.5x
Return on ad spend, July 2025
04
69% lower
Cost per acquisition, August vs 2024
01 · CHALLENGE
Seven-year client relationship
We've held the paid media remit for Umbro UK since 2019. The work has evolved through SS / AW collection cycles, kit drops, training and lifestyle ranges, and seasonal pushes. The constant is the standard: brand-safe execution, full transparency on numbers, no fluff.
02 · APPROACH
What did we do?
ALWAYS ON
Paid media management.
Co-ordinating product launches and building visibility for core collections across Meta and Google.
WEEKLY
Weekly meetings.
Providing weekly reports and an on demand dashboard in advance of a weekly report to discuss performance.
AD HOC
Strategic support.
We are often able to support Umbro across other disciplines such as technical SEO when requiired.
Week 4
Creative work.
Carousel creative for collection launches and Google Performance Max creative editing.
03 · RESULT
Full year 2025 across Meta and Google.
The blended 882% return on ad spend sits well above standard ecommerce benchmarks. That performance is the substantive answer to "what is paid media worth to Umbro UK?"
Blended return on ad spend
882%
Black Friday & Christmas return
1,550%
Relationship
Since 2019
Ian McCullagh
Head of Digital and E-commerce at GLD GROUP
