03 · Shopify Stores Built to Convert
Web Design &
Shopify.
Shopify stores that actually sell.
Custom builds, replatforms, and the CRO work that moves your conversion rate. Built by Shopify experts in the UK who know the platform's quirks and the apps worth installing.
Web Design & Shopify from Sector 106 is custom Shopify build, replatforming and CRO work for ecommerce brands doing £100k–£50m a year. We don't sell themes with logos on — every store is built around your products, your customers and your margins. You leave with a store that converts at the rate your traffic deserves.
Most Shopify stores look fine and convert badly. Stunning hero images, generic product pages, a checkout that asks for more than it needs to. The bones are there but the conversion rate's stuck at 1.6%.
We fix that. We design and build Shopify stores that prioritise selling over decorating.
What we build
Shopify experts in the UK.
We've been working on Shopify since long before it became the default for UK ecommerce. We've built stores, migrated them, broken them, fixed them, scaled them, and replatformed them. Our work runs across Shopify and Shopify Plus, with most clients sitting between £100k and £20m in annual revenue.
What we know about the platform that takes years to learn.
The label "Shopify experts" is one anyone can claim. The work that earns it shows up in the build, in the conversion rate, in the post-launch reporting, and in how cleanly the store runs three years from now.
What we build
What we do.
01
Custom Shopify builds.
Themes that work for your brand and your products, not someone else's. Built on Shopify 2.0 with proper section logic, optimised for speed and Core Web Vitals.
KPI
Speed score, CR uplift, time-to-launch.
Speed score, CR uplift, time-to-launch.
02
Replatforms.
WooCommerce to Shopify, Magento to Shopify, BigCommerce to Shopify. We handle the migration, the redirects, the data integrity, the URL structure, and the SEO continuity. Without losing rankings.
KPI
Migration completeness, organic traffic retention.
Migration completeness, organic traffic retention.
03
CRO audits and fixes.
The seven things we fix first on most stores: homepage above-the-fold, product page hierarchy, cart UX, checkout fields, mobile speed, search and filtering, post-purchase flow. We measure before, we measure after, you see the numbers.
KPI
Conversion rate, AOV, learnings shipped.
Conversion rate, AOV, learnings shipped.
04
Shopify app stack reviews.
Most stores run fifteen apps and need eight. We audit what you have and tell you what to keep, what to bin, and what's missing.
KPI
Monthly app spend, page-weight reduction.
Monthly app spend, page-weight reduction.
What we focus on
What we say yes to. Shopify ecommerce.
Investment
What it costs.
Custom builds typically run £4 to £12 depending on complexity. CRO retainers and Shopify store managment start at £2,000/month. Replatforms quoted on the brief.
