02 · Execution
Paid Media &
Performance.
Paid media that pays for itself.
We run the channels that bring customers to your door. Google Ads, Meta, Klaviyo, Amazon, TikTok. Every pound tracked. Every campaign accountable.
What "performance" means here
We don't talk in vanity metrics.
Paid Media & Performance from Sector 106 is full-funnel ad management across Google, Meta, Klaviyo, Amazon and TikTok for ecommerce brands spending £5k+/month. We work to your spend-to-sales target rather than a flat ROAS number. We got Nailberry 46% more sales from every pound of ad spend in 30 days.
Most paid media reports tell you what happened. Ours tell you what to do next. We don't run "always-on" campaigns and call it a strategy. We test, we measure, we kill what's not working, and we double down on what is.
You'll see the numbers in real time. We track everything against your spend-to-sales target. When something's underperforming, we'll tell you the same week. Not at the end of the month.
Channels we run
Six channels.
One operator.
Pick one or pick all six. Most clients start with Meta + Google + Klaviyo and add channels as they earn their place in the mix.
01
Google Ads.
Search, Performance Max, Shopping, YouTube, Demand Gen. We've built and optimised PMax campaigns for Nailberry, Rainbird, Amplified Clothing, and Umbro UK. We know what assets PMax actually rewards (and what it ignores).
KPI · CPA, ROAS, blended cost-per-acquisition.
02
Meta (Facebook + Instagram).
Prospecting, retargeting, Advantage+, creative testing frameworks. We use a five-variant rule across all client campaigns: five primary text options, five headlines, five descriptions per ad. It's how we keep finding winners.
KPI · ROAS, CAC, MER, incremental contribution.
03
Klaviyo & Email.
The email channel most ecommerce brands underestimate. We've audited Rainbird's 13-flow Klaviyo account and found A$8,000/month of unrealised revenue in the welcome series, abandoned cart and post-purchase flows.
KPI · Revenue from email %, flow revenue, sub LTV.
04
Amazon Ads.
Sponsored Products, Sponsored Brands, DSP. Direct or via Adbrew. Active for Nailberry UK + US and Balmonds.
KPI · ACoS, TACoS, brand-share %.
05
TikTok Shop & TikTok Ads.
We launched Balmonds on TikTok Shop. 1,806 net-new customers in 12 months, 96.9% net new to the brand.
KPI · CPC, CPA, organic-paid lift.
06
Affiliate & Partnerships.
Set up, manage, and rebalance. We’ll tell you if affiliate is wrong for your margin and category.
KPI · Partner revenue share, incremental %.
How you'll know it's working
Reporting you'll actually read.
WEEKLY
KPI dashboard.
A single dashboard with the 8–12 numbers that matter for your brand. Delivered every Monday. Built in Looker Studio or your existing BI tool.
WEEKLY
Performance review.
A 30-minute written + verbal review of every channel. What moved, why, and what we’re doing about it next month.
QUARTERLY
Growth roadmap.
A revised 12-week plan. New experiments, retiring underperformers, budget reallocation.
AD-HOC
Same day response.
Anything urgent — pricing change, ad disapproval, attribution issue — we respond same day.
Investment
Just retainers.
No percentages.
Paid media retainers start at £2,000/month. We recommend a minimum monthly media spend of £5,000 for the work to be worthwhile. We don't take a percentage of media spend. Flat retainer. No perverse incentives.
