Strategic Consulting

The most cost-effective way to get expert advice

Employing senior strategy and marketing directors is costly. It makes more sense for many organisations to hire mid-level directors and then employ consultants like Sector 106 to support their team. Talk to us about how our 20 years of digital marketing experience can work for you.

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Enhance your teams’ capabilities

Our strategy consultants provide an invaluable perspective when analysing situations and recommending solutions. Here are some reasons why your organisation may need our expertise:

Defining Processes

Defining your successful processes is a key technique for improving your marketing performance (especially in SEO and PPC). By identifying and recording your teams’ innovative ways of developing processes, you ensure you can easily retain and transfer skills and knowledge. Through analysis, data collection, design, mapping and process redesign, we will find the best way to make your processes effective and efficient, before introducing refinements to improve results.

Understanding the current situation

Depending on your needs, we can gain this understanding from a detailed marketplace and operational analysis or a shorter “SWOT” (Strengths Weaknesses Opportunities Threats) analysis. Our aim is to help you optimise your marketing efforts. We need to complete this critical analysis before creating a marketing plan or setting improvement recommendations and performance goals.

Creating a plan

A strategic marketing plan provides a logical sequence for you and your agency to follow. A robust plan assigns responsibilities and roles, and defines the tools and tactics you’ll use to achieve your objectives. A comprehensive action plan enables you to check progress against performance targets.

Communicating with senior stakeholders

Stakeholder alignment is critical to the success of any project, large or small. That’s why we make our structured stakeholder alignment programme the foundation for all our projects.

Frequently asked questions

We can help with many aspects of your digital marketing strategy and agency relationships. Here are some of the questions we are frequently asked.

Do we need a digital marketing agency?

Similar questions include do we need a specialist SEO or PPC agency, do they need experience in our market and could we build a great internal team instead? We would need to analyse your time, budget, other resources and objectives before replying because the answers will have a critical impact on your marketing performance.

Where should we spend our paid media budget?

The average firm allocated approximately 40% of its marketing budget to digital in 2018, and analysts expect this to grow to 45% by 2020. By analysing your audiences and commercial objectives, we can advise you how to allocate your budget across the vast range of digital media platforms.

Are we spending too much?

How much should you invest on PPC and paid media to hit your sales targets and will it generate an acceptable return on investment? To answer these questions, we just need data (and lots of it). We can then help you budget for a campaign that will help you achieve your marketing goals.

What is the best channel to use?

This is impossible to answer without a thorough understanding of your customers, competitors and objectives. However, our strategic analysts can save you time and money by identifying the right channels around the world that can give your campaigns the boost they need to succeed.

What are my competitors doing?

We can help you identify successful marketing techniques already used in your market. This is a key component of any good planning document and can save you the time and cost of experimenting.

How do we go international?

Digital markets offer many growth opportunities to companies seeking to trade internationally. Talk to us about our international marketing services and the importance of local and cultural knowledge

Got a question? 

Contact Sector 106 now