Enhance your teams’ capabilities
Our strategy consultants provide an invaluable perspective when analysing situations and recommending solutions. Here are some reasons why your organisation may need our expertise:
Frequently asked questions
We can help with many aspects of your digital marketing strategy and agency relationships. Here are some of the questions we are frequently asked.
Do we need a digital marketing agency?
Similar questions include do we need a specialist SEO or PPC agency, do they need experience in our market and could we build a great internal team instead? We would need to analyse your time, budget, other resources and objectives before replying because the answers will have a critical impact on your marketing performance.
Where should we spend our paid media budget?
The average firm allocated approximately 40% of its marketing budget to digital in 2018, and analysts expect this to grow to 45% by 2020. By analysing your audiences and commercial objectives, we can advise you how to allocate your budget across the vast range of digital media platforms.
Are we spending too much?
How much should you invest on PPC and paid media to hit your sales targets and will it generate an acceptable return on investment? To answer these questions, we just need data (and lots of it). We can then help you budget for a campaign that will help you achieve your marketing goals.
What is the best channel to use?
This is impossible to answer without a thorough understanding of your customers, competitors and objectives. However, our strategic analysts can save you time and money by identifying the right channels around the world that can give your campaigns the boost they need to succeed.
What are my competitors doing?
We can help you identify successful marketing techniques already used in your market. This is a key component of any good planning document and can save you the time and cost of experimenting.
How do we go international?
Digital markets offer many growth opportunities to companies seeking to trade internationally. Talk to us about our international marketing services and the importance of local and cultural knowledge