Which platform is best for you?
We can help you identify the platforms that offer your brand the best opportunities for increased visibility, audience engagement and a good return on your investment.
Google has the UK’s search engine market covered, but which of its advertising products is best for you? Google Ads, Google Display Network (GDN), or Google Shopping? We will help you choose the best advertising product to attract the right kind of traffic to your website. We will then optimise your campaigns to drive down your advertising costs and improve your return on investment.
Amazon offers merchants a quick way to gain market entry by placing products in front of an already engaged audience. We have extensive experience launching products into international Amazon territories and managing Amazon promotional campaigns. We will identify and implement the best campaigns to meet your commercial objectives.
You can run ads on Facebook and Instagram with any budget, large or small. If your potential customers are spending time on Facebook, Instagram or Messenger, it is important to include Facebook as part of your digital marketing strategy. We will create and manage an ad campaign that focuses on your objectives and delivers a positive return on your investment.
YouTube advertising is a vital part of many Omni-channel brand campaigns. The number of small and medium-sized businesses advertising on YouTube has doubled over the last two years. We can help you reach your potential customers when they are watching or searching for videos on YouTube.
Display Networks, such as the Google Display Network (GDN), enable you to reach more potential customers by placing your ads on news sites, blogs and niche sites across the Internet. We will ensure you spend your budget wisely and meet your sales objectives through careful campaign planning, set-up and optimisation.
Google may dominate search in many countries but other platforms, such as Bing, Yandex, Baidu, Yahoo and Naver, still hold significant market share. They can often increase brand visibility with – and drive traffic from – specific user groups in different territories at very affordable rates. We will identify and manage the best platforms for your brand.
How we can work together
We help clients at various stages of their PPC and paid media campaigns.
Planning and consultation
Our tried and tested strategic approach uses all available data and insights to create best practice, Omni-channel, PPC and paid media campaigns. By ensuring all elements work together across the buying cycle, we help you achieve your commercial objectives and positive returns on investment.
Audit and recommendations
To achieve the best possible results we need to ensure everything, from your account structure and keywords to your ads and bidding strategy, is set up correctly. Once we understand your campaign’s current situation, we can recommend strategies and tactics to improve performance.
PPC and paid media management
We can work with you on a retainer to manage your PPC and/or paid media campaigns. We will focus our efforts on improving campaign performance and achieving agreed objectives. We will help A/B test content and keep you up-to-date with any changes.